petsicon blogOur blog about petsicon, the pet health lexicon

So this is what happened this week:
I was criticized for my writing style being “too American” (meaning
too enthusiastic) and one guy even wrote that our description of
the petsies on the team page (“the petsies are working hard to create
the best pet health site on the internet”) made him want to puke.

I therefore want to clarify one thing:
This IS NOT some kind of fake blog where marketing specialists come
up with polished sentences that sound good!
This IS genuinely HOW I FEEL!!! And EVERY SENTENCE is meant that way!!

And I WILL NOT APOLOGIZE for that, and will always defend our team
from unfair insults! It seems to be a German thing to want to discourage
ambitious thinking and look down on the maybe naive enthusiasm and
power of people like us.
That is why NOT A SINGLE MAJOR INTERNET COMPANY is from
Germany (don’t get me wrong, we have great internet companies here
but nothing that could compare to companies like Google, Facebook, ebay
or amazon) because we have to hear shit like that every single day and
I can imagine that a lot of people crack under that pressure and simply
give up their dreams to pick up regular jobs or worse, don’t even try
to go for their dreams.

We have the goal to create the best company on the planet (doesn’t
mean most profitable but that would be nice too) and are doing
everything possible to make this dream become reality and will not
stop to communicate this whether everybody likes it or not!

And this is also how I feel, and this obviously is not the standard
mushy marketing-guys-talk, but one of the core values that we try to
establish in this company is honesty.
I want people to be authentic and honest with their opinions and
we see that as a categorical imperative in the sense of Kant so that means
we don’t stop with that philosophy on our doorstep just because I am
afraid that it might not be liked by the world, we want this to become
a universal principle, but we start by implementing it in our company!!

We are very happy about all kinds of constructive criticism and are
all eager and willing to learn but don’t mistake kindness and enthusiasm
with weakness and naivety.

So I want to end this post with a quote from “Pulp fiction”, one of my
favorite movies:
“And I will strike down upon thee with great vengeance and furious
anger those who attempt to poison and destroy my brothers.”
Let’s hope that that won’t be necessary

Hello everyone,

As you might or might not know, we are a company that is trying to
create the best pet health service on the internet.

For this goal, the petsies (our team at petsicon) are working tirelessly
on improving our service.

We created this little blog to provide you with news and updates about
our product and us and we will also be writing about our little family
here at petsicon.
Please contact us at suggestions ( a t ) petsicon (dot) de if you have any
feedback, suggestions or praise because our mission is to create something
that people find useful (ok, we also like to innovate and create new stuff
but that isn’t a contradiction, isn’t it?)

Thanks also for everyone’s support, we really appreciate every little contribution!