We went to the Mini-Seedcamp in Berlin because we were looking
for funding but what we found was much more valuable:
inspiration and ideas
And that is exactly what we needed! We met some smart people with
great ideas and open minds and I think they woke up the real entrepreneurs
in us. I came up with a plan which only requires a small amount of
money right now. At the moment we are buzzing with ideas and energy,
one of the VCs, Ivan Farneti, said something at the panel discussion
about startups in Silicon Valley, how they work harder than startups in Europe
–and probably that’s true, but this comment inspired us to shift gears
into what our team calls “petsicon gear 2.0“!
Personally, I am so enthusiastic about some of our new ideas I
had the night after Seedcamp that as of now I can’t sleep because
of excitement and use that extra time to come up with new ideas.
My girlfriend is little bit worried because I am forgetting to eat
but I’m never hungry and when I eat I want to get back to work. 
(My theory is that I’m naturally high on endorphins which prevent
me from feeling hungry)
I use a moleskine notebook to write down all my ideas and in the
past week I have filled up almost one whole book which makes
about 150 pages of ideas 
On a technical note, we decided to implement our product in html
and have some great ideas for which we are making plans on how to
implement — the bad thing is that our next milestone, the launching
of cat and dog in English and German, has to be postponed until the
middle of August, then it will come online first with dogs in English
and German, and for now only the German site will get cats as well.
We also decided to put our complete content in a nice and
organized html-form on our website and integrated bookmarking
and recommendation tools so you can bookmark and recommend
us to your friends and colleagues. These are steps that we think are
pretty easy to implement so expect this to happen within the next 10 days!
We also took Inma Martinez’s really good advice to do customized
graphics for the individual dog breeds which we are now doing,
the first step is to make graphics for the 5 most popular dog breeds.
The other races will be made after that little by little because our
graphics department is notoriously understaffed. (Meaning our two
friends, Vera and Mick, who helped us so much and did a lot of the
graphics, have to earn money and are busy with their jobs right now 
)
So please be patient with those customizations, they will come.
We also now have a twitter account so for the latest news follow
us at twitter.com/petsicon or check (and track-) back to this blog!
