petsicon blogOur blog about petsicon, the pet health lexicon

Over the past few weeks, to be exact since we published large parts of
the content of the iDiDi in html-form, the little traffic that we had from
Google, i.e. users who wanted to try out the iDiDi-component of petsicon,
had unfortunately halved and it seems to have taken Google quite some
time to send its crawling army back to us.
This is all because we have a much more maschine-readable
/understandable structure of the html-part of the site now and
therefore deleted all that old stuff.
Now the traffic is slowly picking up again and we see good progress
in our rankings in the searches for relevant search terms (yippiee)

We felt that this step was necessary to increase our relevancy
to search engines so this shows that sometimes you have to
take a step back in order to jump three steps forward.