Google traffic halved but will soon be tenfold (hopefully)

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Posted by taro | Posted in Petsicon-Progress | Posted on 06-08-2009

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Over the past few weeks, to be exact since we published large parts of
the content of the iDiDi in html-form, the little traffic that we had from
Google, i.e. users who wanted to try out the iDiDi-component of petsicon,
had unfortunately halved and it seems to have taken Google quite some
time to send its crawling army back to us.
This is all because we have a much more maschine-readable
/understandable structure of the html-part of the site now and
therefore deleted all that old stuff.
Now the traffic is slowly picking up again and we see good progress
in our rankings in the searches for relevant search terms (yippiee)

We felt that this step was necessary to increase our relevancy
to search engines so this shows that sometimes you have to
take a step back in order to jump three steps forward. :-)

First step towards the NEW petsicon

1

Posted by taro | Posted in Petsicon-Progress | Posted on 03-07-2009

Tags: , ,

As promised last week, today marks the beginning of the beginning
of the “NEW petsicon“.
(That means we’re not even in the middle of the beginning of the
“NEW petsicon” so expect much more to come!!)

Today we put a lot of our content in html-form online, dramatically
increasing the volume and number of pages (from 60 to over 1100),
all interlinked, for everybody to read, research, bookmark and
hopefully like ;-)
Our strategy is the following:
We’ve translated all the labels and names so that our English-
speaking users have access to our

“Intelligent-Disease-Discovery-Module” (IDiDi)

even before we translated all of our extensive disease-related contents.

Since we modified our concept and are working simultaneously on a
lot of new things for you, the translations of the content are right
now at approximately 40%. For the rest of the disease texts which
are either not translated or proofread and approved, our team has
searched and found other quality descriptions on the net which
we guide you to if you wish to have further information about the
specific disease.
We’re working very hard on translating everything and are positive
that the English content will be finished within the next 6 weeks.
With this strategy we will successively update the content until
everything is complete.
The same strategy will be pursued in regards to our upcoming
Japanese version which our Japanese petsies are working on
at this moment.

Another thing we’ve changed is the html-design and
structure of the html-part of our site. We hope that you like it,
we’ve included a team part  (www.petsicon.de/en/team.html)
with the introduction of the petsies which we will also successively
complete.

Check back over the weekend since we have some more goodies
up our sleeves ;-)